Sunday, May 18, 2008

CHOYA umeshu チョヤ

one of the drinks i like from japan is this.. CHOYA umeshu.. a plum wine from japan..

according to their website .. "From olden times on to the present day, UME-fruit liqueur has been a familiar beverage in Japanese households well known and loved for its relaxing effect as well as its usefulness for keeping healthy. Because of the faint aroma, well-balanced acidity and sweetness of UME-fruit liqueur, it is said to be one of the most delicious liquors in the world.

The reasons why it is good for our health are, firstly, the main component of the organic acid incorporated in UME-fruit liqueur is citric acid. This substance relieves fatigue and helps the body recover its energy and vitality. This is what is known as UME-fruit liqueur's relaxing effect.

Second, drinking just a bit in times when the appetite is lost stimulates saliva and gastric secretions enhancing the appetite and bringing out the flavor of any meal. Third and last, UME-fruit liqueur possesses a sterilizing effect and an intestinal digestion process coordinating effect that purifies the body's internal organs and relieves diarrhea.
UME-fruit liqueur not only soothes the weary body and soul but is also a potent medicinal agent. Backed by well-substantiated scientific proof, UME-fruit liqueur is synonymous with good health."

anyway... i wanted to try this the very first time i went to japan... but i did not get a chance.. and on leaving japan (during that first trip), i bought a small bottle which i did not want to open..

on my second trip there, i sampled it and liked it a lot.. and it was winter, so basically the wine helps.. haha..

although i have a suspicion that this wine is specifically targeted for the female buying public.. but hey.. a good wine, everyone should enjoy.. for people who don't drink too much wine and want to taste this.. very recommended..








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