let's McLunch..

with the current slowdown of the global economy, what better way to grease the wheels of economy than to offer at a lower price the same parcel of goods - same quantity, same enjoyment.. but at a reduced rate.. and the result??

THE McValue Lunch sets from McDonald's.. actually the offer has been on for a while with limited meal set selections, but recently it was refreshed with the inclusion of the other "STAR" meal sets, but not at the same budget price of RM5.95 (RM6.25 after tax).. instead, prices start from RM5.95 per meal set..

what's attractive or blog-able about this? apart from the savings and the never-ending queue (from 12.00p.m. to 3.00 p.m.).. Mc-D is giving away free iPhone 3Gs to the most popular blogs on the topic.. so i guess i'm here doing a shameless plug of the meals in the hope of winning an iPhone 3G..

but the economics and strategy behind this campaign is quite effective.. instead of charging full price, a lowered margin actually creates more demand and thus effectively selling more.. their profits won't suffer and they are selling a lot more.. before, people would buy a-la-carte.. but as its name McValue suggest, it is quite worthwhile to get the meal set..

i do have a little bone to pick.. the staff at some outlets are ill-equipped to handle the big crowds.. and sometimes, the food goes cold..

but nevertheless.. YUMMY..

p/s look up the info for the competition HERE.